{"id":5743,"date":"2023-09-27T08:07:51","date_gmt":"2023-09-27T08:07:51","guid":{"rendered":"https:\/\/dev-ubc-new.pantheonsite.io\/?page_id=5743"},"modified":"2025-10-15T13:31:51","modified_gmt":"2025-10-15T13:31:51","slug":"integrated-evidence-generation-strategy","status":"publish","type":"page","link":"https:\/\/ubc.com\/solution\/evidence-development\/integrated-evidence-generation-strategy\/","title":{"rendered":"Integrated Evidence Generation Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5743\" class=\"elementor elementor-5743\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46434d98 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46434d98\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6cf043\" data-id=\"d6cf043\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2498f58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2498f58\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-42305e97\" data-id=\"42305e97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32b60c81 elementor-widget elementor-widget-text-editor\" data-id=\"32b60c81\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrated Evidence Generation Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bf89b48 elementor-widget-tablet__width-initial elementor-widget elementor-widget-heading\" data-id=\"3bf89b48\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimizing Evidence Generation Strategies Across Product Lifecycles<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d3e17b5 elementor-widget elementor-widget-text-editor\" data-id=\"2d3e17b5\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Multi-disciplinary teams developing integrated evidence generation plans to drive market access and adoption, communication strategy, and regulatory compliance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4578c87\" data-id=\"4578c87\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-54147b60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54147b60\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a42b2ed\" data-id=\"7a42b2ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42b3005a aboutusBreadcrumb elementor-widget elementor-widget-html\" data-id=\"42b3005a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav aria-label=\"breadcrumb\">\n  <ol class=\"breadcrumb\">\n    <li class=\"breadcrumb-item\"><a href=\"\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/home-line.svg\"\/><\/a><\/li>\n    <li class=\"breadcrumb-item\">Solutions<\/li>\n    <li class=\"breadcrumb-item active\" aria-current=\"page\"><a href=\"\/solution\/evidence-development\/\">Evidence Development<\/a><\/li>\n    <li class=\"breadcrumb-item active\" aria-current=\"page\">Integrated Evidence Generation Strategy<\/li>\n  <\/ol>\n<\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58b5ea9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58b5ea9a\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78848fa\" data-id=\"78848fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-47bdf4af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47bdf4af\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-476af37\" data-id=\"476af37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52882aec elementor-widget elementor-widget-heading\" data-id=\"52882aec\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Develop an Integrated Evidence Road Map<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2266f345 elementor-widget elementor-widget-text-editor\" data-id=\"2266f345\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprehensive approach to evidence generation that addresses key stakeholder needs in a dynamic market landscape<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20913633 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"20913633\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UBC simplifies the complexities of strategy development by creating an integrated evidence generation road map that will position your product for success.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5ad83 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fd5ad83\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UBC\u2019s consulting team develops integrated evidence generation strategies that support the entire product lifecycle. Our multi-disciplinary team, comprised of strategists, research scientists, epidemiologists, data scientists, technologists, and HEOR experts, partners with you to design highly customized strategies based on stakeholder requirements and a dynamic landscape. We harness these insights to optimize your evidence generation roadmap to ensure your treatments are reaching the patients who need them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8948942 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8948942\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ba69b2b\" data-id=\"ba69b2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8aeff elementor-widget elementor-widget-heading\" data-id=\"0c8aeff\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Integrated Evidence Generation Roadmap\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8c83ef elementor-widget elementor-widget-text-editor\" data-id=\"e8c83ef\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The evidence needed for product success is dependent upon the needs of external stakeholders and internal partners. Understanding the competitive, scientific\/clinical, regulatory, and market access landscapes is crucial to identifying knowledge gaps. Once gaps are identified, a strategy can be designed to generate the evidence needed to demonstrate value and satisfy stakeholders across the product lifecycle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-210b827\" data-id=\"210b827\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0df307 elementor-widget elementor-widget-image\" data-id=\"f0df307\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"527\" src=\"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/IEGS-Graphic-v1_12Dec23-1.png\" class=\"attachment-large size-large wp-image-12123\" alt=\"Infographic showing the elements making up UBC&#039;s Integrated Evidence Generation\" srcset=\"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/IEGS-Graphic-v1_12Dec23-1.png 850w, https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/IEGS-Graphic-v1_12Dec23-1-300x198.png 300w, https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/IEGS-Graphic-v1_12Dec23-1-768x506.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b27bf8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3b27bf8\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2aaf487\" data-id=\"2aaf487\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f23477 elementor-widget elementor-widget-image\" data-id=\"7f23477\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"450\" src=\"https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-2224630028-min-1-1024x576.webp\" class=\"attachment-large size-large wp-image-17455\" alt=\"An elderly couple, a man and a woman, are seated on a couch, looking attentively towards someone off-camera. The man has a mustache and gray hair, wearing a gray sweater. The woman has short white hair and is wearing a light blue patterned top. Their hands are clasped together, suggesting comfort and support.\" srcset=\"https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-2224630028-min-1-1024x576.webp 1024w, https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-2224630028-min-1-300x169.webp 300w, https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-2224630028-min-1-768x432.webp 768w, https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-2224630028-min-1-1536x864.webp 1536w, https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-2224630028-min-1-2048x1152.webp 2048w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d25aae8\" data-id=\"d25aae8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fef3b62 elementor-widget elementor-widget-heading\" data-id=\"fef3b62\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Specialties<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e971f98 elementor-widget elementor-widget-text-editor\" data-id=\"e971f98\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We excel at realizing the full potential of real-world evidence to enable smarter decisions and drive better patient outcomes requires robust, <a href=\"https:\/\/ubc.com\/solution\/evidence-development\/modernized-study-design-execution\/\">modernized study design<\/a>. Our integration of real-world evidence strategy, modern <a href=\"https:\/\/ubc.com\/solution\/technology\/evidence-development\/\">real-world technology<\/a>, and streamlined data infrastructure expands recruitment, improves the patient experience, and accelerates research.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28af15f Section1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28af15f\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9fcc305\" data-id=\"9fcc305\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2f63c8 elementor-widget elementor-widget-heading\" data-id=\"f2f63c8\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Integrated Evidence Generation Consulting Services\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6bbea elementor-widget elementor-widget-text-editor\" data-id=\"6b6bbea\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Expert strategic planning<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb78cd4 elementor-widget elementor-widget-text-editor\" data-id=\"cb78cd4\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UBC simplifies the complexities of strategy development by creating an evidence generation road map that positions products for success. We recommend and prioritize opportunities and actions that enhance your product&#8217;s value, while building real-world evidence strategies that meet the expectations of patients, regulators, and other stakeholders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9421126 Section1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9421126\" data-element_type=\"section\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8c4de3\" data-id=\"a8c4de3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dfe0ae elementor-widget elementor-widget-shortcode\" data-id=\"4dfe0ae\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><section class=\"seprater section vertical-carousel-container vertical-carousel-first vertical-carousel\"><div class=\"row align-items-center justify-content-end\"><div class=\"col-lg-6 text-column\"><div class=\"scroll-wrap vertical-carousel-text\"><div class=\"scroll-block active\"><h5>External stakeholder needs and landscape assessment<\/h5><p><ul>\r\n      <li>Competitive landscape analyses<\/li>\r\n      <li>Regulatory landscape analyses<\/li>\r\n      <li>Targeted literature reviews<\/li>\r\n<li>Payer landscape analyses & perspectives<\/li>\r\n<li>Patient, care partner, and provider perspectives<\/li>\r\n    <\/ul><\/p><a href=\"\"><\/a><\/div><div class=\"scroll-block \"><h5>Internal strategic alignment<\/h5><p><ul>\r\n      <li>Cross-functional strategy analyses<\/li>\r\n      <li>Cross-functional evidence needs<\/li>\r\n      <li>Alignment & prioritization workshops<\/li>\r\n    <\/ul><\/p><a href=\"\"><\/a><\/div><div class=\"scroll-block \"><h5>Tailored strategic positioning<\/h5><p><ul>\r\n      <li>Evidence generation roadmaps<\/li>\r\n      <li>Scientific and clinical value stories<\/li>\r\n      <li>Payer value propositions<\/li>\r\n    <\/ul><\/p><a href=\"\"><\/a><\/div><\/div><\/div><div class=\"col-lg-6 vertical-carousel-image \"><img decoding=\"async\" src=\"https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-2198155182-min-scaled.webp\" alt=\"External stakeholder needs and landscape assessment\" width=\"100%\" class=\"sideimg active\"><img decoding=\"async\" src=\"https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-872025014-min.webp\" alt=\"Internal strategic alignment\" width=\"100%\" class=\"sideimg \"><img decoding=\"async\" src=\"https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-2186780905-min.webp\" alt=\"Tailored strategic positioning\" width=\"100%\" class=\"sideimg \"><img decoding=\"async\" src=\"\" alt=\"\" width=\"100%\" class=\"sideimg \"><\/div><\/div><\/section><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-588132c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"588132c4\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5200aefd\" data-id=\"5200aefd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d90b5fe elementor-widget elementor-widget-heading\" data-id=\"3d90b5fe\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learn More About UBC's Evidence Development Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e58c4a1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6e58c4a1\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Interested in learning more about how UBC\u2019s integrated evidence generation strategy can help you unite evidence and access to inform complex decisions?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-633d1a6a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"633d1a6a\" data-element_type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ubc.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact Us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Integrated Evidence Generation Strategy Optimizing Evidence Generation Strategies Across Product Lifecycles Multi-disciplinary teams developing integrated evidence generation plans to drive market access and adoption, communication strategy, and regulatory compliance. Solutions Evidence Development Integrated Evidence Generation Strategy Develop an Integrated Evidence Road Map Comprehensive approach to evidence generation that addresses key stakeholder needs in a dynamic [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"parent":15778,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5743","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integrated Evidence Generation Strategy - UBC<\/title>\n<meta name=\"description\" content=\"Learn how UBC can help you develop an integrated evidence development strategy that aligns with the expectations of patients, providers, regulators, and payers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubc.com\/solution\/evidence-development\/integrated-evidence-generation-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrated Evidence Generation Strategy\" \/>\n<meta property=\"og:description\" content=\"Learn how UBC can help you develop an integrated evidence development strategy that aligns with the expectations of patients, providers, regulators, and payers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubc.com\/solution\/evidence-development\/integrated-evidence-generation-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"UBC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-15T13:31:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ubc.com\/wp-content\/uploads\/2025\/10\/iStock-2198155182-min-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ubc.com\/solution\/evidence-development\/integrated-evidence-generation-strategy\/\",\"url\":\"https:\/\/ubc.com\/solution\/evidence-development\/integrated-evidence-generation-strategy\/\",\"name\":\"Integrated Evidence Generation Strategy - 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