{"id":4725,"date":"2021-05-12T14:40:30","date_gmt":"2021-05-12T14:40:30","guid":{"rendered":"https:\/\/ubc.com\/?p=2387"},"modified":"2023-12-19T13:19:53","modified_gmt":"2023-12-19T13:19:53","slug":"clinical-nursing-care-coordination","status":"publish","type":"insights","link":"https:\/\/ubc.com\/insights\/clinical-nursing-care-coordination\/","title":{"rendered":"The Value of Nursing in Clinical Care Coordination"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">The recent global health crisis changed the way in which <a href=\"\/solution\/evidence-development\/modernized-study-design-execution\/\" target=\"_blank\" rel=\"noreferrer noopener\">patients participate in research<\/a>, and <a href=\"https:\/\/ubc.com\/solution\/patient-access\/\" target=\"_blank\" rel=\"noreferrer noopener\">gain access to and adhere<\/a> to commercial therapies. <em>Across the country<\/em> office closures, social distancing, and limited personal interactions impacted access to healthcare professionals and sparked a dynamic market change to how clinical nursing support services are delivered and consumed.<\/h4>\n\n\n\n<p>Since the beginning of the pandemic, we rapidly deployed nurses to support clinical studies for sample collection, drug administration, and routine assessments. Our commercial <a href=\"https:\/\/ubc.com\/solution\/clinical\/\" target=\"_blank\" rel=\"noreferrer noopener\">nurses<\/a> continued to deliver high-quality compassionate patient care, including routine and maintenance dosing education and therapy administration training so that patients could start and stay on therapy with confidence and independence.<\/p>\n\n\n\n<p>Virtual engagement has proven to be an important tool in the patient support arena during the pandemic. Nurses from various disciplines have made it their priority to ensure every patient in need has the right support. This commitment is surely a contributing factor to how nurses have managed to be named one of the most trusted professions <a href=\"https:\/\/news.gallup.com\/poll\/274673\/nurses-continue-rate-highest-honesty-ethics.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">19 years in a row<\/a>!<\/p>\n\n\n\n<p>Our nurses deploy proven engagement skills like motivational interviewing and establishing a personal emotional connection to ensure high-touch, compassionate support. When you combine engagement skills with technology you produce highly effective virtual interactions that truly make a difference to patients. Nursing testimonials from our teams highlight the impact of these engagements:<\/p>\n\n\n\n<p><em>&#8220;During a virtual interaction, the patient told me that she had lost her confidence and was fearful she was not going to be able to inject herself. She was very upset, and I could see how anxious and full of doubt she was. We talked for a while and I was able to help her identify her strengths and find her confidence to inject. She admitted during our interaction that she had been considering asking her doctor to switch her to a non-injectable medication. She repeatedly thanked me for being with her and told me that without my help she probably would have given up. I am so pleased to be part of a support system that allows me to engage with patients using the channel that is most meanin<\/em><em>gful for them. Because of the ability to virtually be \u2018in-the-room&#8217; with this patient, we established a bond that has persisted, and she continues to successfully inject!&#8221;<\/em><\/p>\n\n\n\n<p>~UBC Clinical Coordinator (Registered Nurse)<\/p>\n\n\n\n<p><em>&#8220;Being able to perform virtual visits has really opened so many more opportunities to connect with patients. During a recent virtual injection training, I was able to see nonverbal cues that the patient was exhibiting. Reading those cues gave me insight into how he was feeling; being able to see his posture, eye contact, and body language allowed me to customize the pace of our training to best meet his needs. Virtual engagement is a powerful resource and when utilized to deliver patient education and training it undoubtedly provides the best experience possible.&#8221;<\/em><\/p>\n\n\n\n<p>~UBC Clinical Coordinator (Registered Nurse)<\/p>\n\n\n\n<p>Offering comprehensive and customized guidance through the patient\u2019s entire healthcare journey ensures optimal patient experience and outcomes. It keeps the focus on the end goal \u2013 patient success. Exceptional patient support services improve speed to therapy and help patients overcome clinical concerns. Resiliency, agility, and innovation are how we ensure world-class service that enables patients to be successful on life-changing medications.\u00a0 To learn more about how UBC supports patients through our nurse network, go <a href=\"https:\/\/ubc.com\/solution\/clinical\/\">here<\/a>.<\/p>\n\n\n\n<p><strong>About the Author<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:23%\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"260\" height=\"300\" src=\"https:\/\/dev-ubc-new.pantheonsite.io\/wp-content\/uploads\/2023\/12\/Marci-Headshot.jpg\" alt=\"\" class=\"wp-image-9918\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:77%\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Marci Gott is a Registered Nurse who brings over 25 years of experience in the pharmaceutical &amp; healthcare industry.\u00a0 She has significant experience in critical care, specialty medicines, direct-to-consumer marketing, and establishing reimbursement and clinical support centers.\u00a0 Marci joined UBC in 2018 as the Director of Operations &amp; Client Services.\u00a0 She oversees Clinical &amp; Reimbursement teams, Site of Care shared services, and the Nationwide Network of Home Health Agencies &amp; Per Diem field nursing teams.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The recent global health crisis changed how clinical nursing support services are delivered and consumed.<\/p>\n","protected":false},"featured_media":10598,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"insights_category":[33],"insights_tags":[],"class_list":["post-4725","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insights_category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.1.1) - 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