{"id":4698,"date":"2020-05-07T00:00:37","date_gmt":"2020-05-07T00:00:37","guid":{"rendered":"https:\/\/ubc-llc.lndo.site\/?p=140"},"modified":"2025-08-15T14:55:01","modified_gmt":"2025-08-15T14:55:01","slug":"ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing","status":"publish","type":"insights","link":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/","title":{"rendered":"Patient &#038; Physician Services Recognized Again for Excellence in Healthcare Advertising and Marketing"},"content":{"rendered":"\n<p><strong>UBC was pleased to once again receive multiple Healthcare Marketing Report\u2019s <a href=\"https:\/\/healthcareadawards.com\/about\/past-winners-lists\/\" target=\"_blank\" rel=\"noreferrer noopener\">37th Annual Healthcare Advertising Awards<\/a> for their exemplary work.<\/strong><\/p>\n\n\n\n<p>The Healthcare Advertising Awards is the oldest, largest, and most highly regarded healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising, and strategic business development.<\/p>\n\n\n\n<p>This year over 4,200 entries were received, making the awards the largest healthcare advertising awards competition and one of the ten largest of all advertising awards. &nbsp;A national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.<\/p>\n\n\n\n<p>UBC was recognized for the following standout work in healthcare advertising and marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gold Award in Rich Media<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=http%3A%2F%2Fview.ceros.com%2Funited-biosource%2Fconnected-health-v4&amp;data=02%7C01%7CAmy.Bishop%40ubc.com%7Cd20f4aada0054ea8596808d7edf36365%7C97e4aef7772f4dee8e83f9dbe5fc37de%7C0%7C0%7C637239501903448830&amp;sdata=RuPJclqh9fDqEMCacT45AHigvyPqGeUcznIy77WpI8E%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\">Pathways Connected Health | Interactive Experience<\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Silver Award in New Media<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fview.ceros.com%2Funited-biosource%2Fmosaic-universal-platform&amp;data=02%7C01%7CAmy.Bishop%40ubc.com%7Cd20f4aada0054ea8596808d7edf36365%7C97e4aef7772f4dee8e83f9dbe5fc37de%7C0%7C0%7C637239501903458827&amp;sdata=4fy8Lxv5RDALG4bi1HFdbU%2BEHoq2TIvW6M4zbLzGzdo%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\">MOSAIC Platform Interactive Diagram<\/a><\/p>\n\n\n\n<p>Some noteworthy competitors included: Takeda, Bayer, Merck, Blue Cross Blue Shield, John Hopkins, MedStar, and Children\u2019s Hospital<\/p>\n\n\n\n<p>According to Nancy Mulligan, Senior Director, Patient &amp; Physician Services (PPS), \u201cThis award is like a huge thank you to our entire creative team. These new interactive experiences have brought together every area of our creative department &#8211; design, development, animation, and video\u201d.<\/p>\n\n\n\n<p>Using our knowledge of patient recruitment and retention in the clinical trial space,&nbsp;UBC&#8217;s <a href=\"\/solution\/evidence-development\/modernized-study-design-execution\/\" target=\"_blank\" rel=\"noreferrer noopener\">Patient &amp; Physician Services<\/a> Team can produce animated and live-action videos that simplify the clinical trial process, allowing patients to make smarter, more informed decisions and complete all study requirements.<\/p>\n\n\n\n<p>UBC has produced creative materials and multi-media education tools for 350+ clinical and commercial programs worldwide.&nbsp;Our graphic designers, clinicians, and global recruitment and engagement specialists work together to ensure content is appropriate for the intended stakeholder\/s (Patient, Caregiver, HCP\/Study Coordinator) and meet the regulatory requirements of each country included in the study.<\/p>\n\n\n\n<p>Types of videos UBC has produced include:<\/p>\n\n\n\n<p>\u2022 Recruitment videos (Informed Consent, Instructional, Study Overview, and FAQ\u2019s)<br>\u2022 Retention (self-administered drug administration instructional video, diary\/patient-reported outcomes completion instructions)<br>\u2022 Site training\/informational videos<br>\u2022 Rater Training\/Assessment Instructions<br>\u2022 Motivational videos from study Key Opinion Leaders\/MSL\u2019s<\/p>\n\n\n\n<p><a href=\"https:\/\/ubc.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a>&nbsp;to find out how you can use video to simplify your clinical trial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once again, UBC\u2019s Patient &#038; Physician Services (PPS) Creative Services Department has been recognized for excellence in advertising and marketing for their standout work.<\/p>\n","protected":false},"featured_media":10674,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"insights_category":[33],"insights_tags":[],"class_list":["post-4698","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insights_category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Patient &amp; Physician Services Wins Healthcare Advertising and Marketing<\/title>\n<meta name=\"description\" content=\"UBC\u2019s Patient &amp; Physician Services department was recognized once again for excellence in healthcare advertising and marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Patient &amp; Physician Services Recognized Again for Excellence in Healthcare Advertising and Marketing\" \/>\n<meta property=\"og:description\" content=\"UBC\u2019s Patient &amp; Physician Services department was recognized once again for excellence in healthcare advertising and marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"UBC\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-15T14:55:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/PPS-Healthcare-Advertising-and-Marketing-1275x1080-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1275\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/\",\"url\":\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/\",\"name\":\"Patient & Physician Services Wins Healthcare Advertising and Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/ubc.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/PPS-Healthcare-Advertising-and-Marketing-1275x1080-1.png\",\"datePublished\":\"2020-05-07T00:00:37+00:00\",\"dateModified\":\"2025-08-15T14:55:01+00:00\",\"description\":\"UBC\u2019s Patient & Physician Services department was recognized once again for excellence in healthcare advertising and marketing.\",\"breadcrumb\":{\"@id\":\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#primaryimage\",\"url\":\"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/PPS-Healthcare-Advertising-and-Marketing-1275x1080-1.png\",\"contentUrl\":\"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/PPS-Healthcare-Advertising-and-Marketing-1275x1080-1.png\",\"width\":1275,\"height\":1080,\"caption\":\"Multiple trophies and stars on blue background signifying awards.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ubc.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Insights\",\"item\":\"https:\/\/ubc.com\/insights\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Patient &#038; Physician Services Recognized Again for Excellence in Healthcare Advertising and Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ubc.com\/#website\",\"url\":\"https:\/\/ubc.com\/\",\"name\":\"UBC\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/ubc.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ubc.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ubc.com\/#organization\",\"name\":\"UBC\",\"url\":\"https:\/\/ubc.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ubc.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ubc.com\/wp-content\/uploads\/2023\/07\/Layer_1.png\",\"contentUrl\":\"https:\/\/ubc.com\/wp-content\/uploads\/2023\/07\/Layer_1.png\",\"width\":188,\"height\":50,\"caption\":\"UBC\"},\"image\":{\"@id\":\"https:\/\/ubc.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Patient & Physician Services Wins Healthcare Advertising and Marketing","description":"UBC\u2019s Patient & Physician Services department was recognized once again for excellence in healthcare advertising and marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Patient & Physician Services Recognized Again for Excellence in Healthcare Advertising and Marketing","og_description":"UBC\u2019s Patient & Physician Services department was recognized once again for excellence in healthcare advertising and marketing.","og_url":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/","og_site_name":"UBC","article_modified_time":"2025-08-15T14:55:01+00:00","og_image":[{"width":1275,"height":1080,"url":"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/PPS-Healthcare-Advertising-and-Marketing-1275x1080-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/","url":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/","name":"Patient & Physician Services Wins Healthcare Advertising and Marketing","isPartOf":{"@id":"https:\/\/ubc.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#primaryimage"},"image":{"@id":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/PPS-Healthcare-Advertising-and-Marketing-1275x1080-1.png","datePublished":"2020-05-07T00:00:37+00:00","dateModified":"2025-08-15T14:55:01+00:00","description":"UBC\u2019s Patient & Physician Services department was recognized once again for excellence in healthcare advertising and marketing.","breadcrumb":{"@id":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#primaryimage","url":"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/PPS-Healthcare-Advertising-and-Marketing-1275x1080-1.png","contentUrl":"https:\/\/ubc.com\/wp-content\/uploads\/2023\/12\/PPS-Healthcare-Advertising-and-Marketing-1275x1080-1.png","width":1275,"height":1080,"caption":"Multiple trophies and stars on blue background signifying awards."},{"@type":"BreadcrumbList","@id":"https:\/\/ubc.com\/insights\/ubcs-patient-physician-servicesexcellence-in-advertising-and-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ubc.com\/"},{"@type":"ListItem","position":2,"name":"Insights","item":"https:\/\/ubc.com\/insights\/"},{"@type":"ListItem","position":3,"name":"Patient &#038; Physician Services Recognized Again for Excellence in Healthcare Advertising and Marketing"}]},{"@type":"WebSite","@id":"https:\/\/ubc.com\/#website","url":"https:\/\/ubc.com\/","name":"UBC","description":"","publisher":{"@id":"https:\/\/ubc.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ubc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ubc.com\/#organization","name":"UBC","url":"https:\/\/ubc.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ubc.com\/#\/schema\/logo\/image\/","url":"https:\/\/ubc.com\/wp-content\/uploads\/2023\/07\/Layer_1.png","contentUrl":"https:\/\/ubc.com\/wp-content\/uploads\/2023\/07\/Layer_1.png","width":188,"height":50,"caption":"UBC"},"image":{"@id":"https:\/\/ubc.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/insights\/4698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/insights"}],"about":[{"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/types\/insights"}],"replies":[{"embeddable":true,"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/comments?post=4698"}],"version-history":[{"count":11,"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/insights\/4698\/revisions"}],"predecessor-version":[{"id":17264,"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/insights\/4698\/revisions\/17264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/media\/10674"}],"wp:attachment":[{"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/media?parent=4698"}],"wp:term":[{"taxonomy":"insights_category","embeddable":true,"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/insights_category?post=4698"},{"taxonomy":"insights_tags","embeddable":true,"href":"https:\/\/ubc.com\/wp-json\/wp\/v2\/insights_tags?post=4698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}