{"id":4683,"date":"2018-11-06T17:33:41","date_gmt":"2018-11-06T17:33:41","guid":{"rendered":"https:\/\/live-ubc-llc.pantheonsite.io\/?p=686"},"modified":"2023-12-19T13:34:00","modified_gmt":"2023-12-19T13:34:00","slug":"patient-recruitment-and-retention-harnessing-the-power-of-video","status":"publish","type":"insights","link":"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/","title":{"rendered":"Video For Patient Recruitment: Maximize Your Trial Participation"},"content":{"rendered":"
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Did you know that the human brain processes video 60,000 times faster than text and that of all the information transmitted to the brain, 90% is visual?1<\/sup><\/p>\n

When faced with complex topics, we\u2019re hardwired to choose information that\u2019s easier to absorb. And in the medical field, a well-designed video can mean the difference between a patient opting in or opting out of a clinical trial. When patients do participate, they are being asked at a larger rate to record information outside of site visits, whether it\u2019s completing a health assessment or recording symptoms\/severity of illness in a patient diary. To illustrate this, the typical Phase III protocol now collects more than one million data points, double the level observed 10 years ago. That data is coming from a far more diverse collection of applications, including electronic clinical and patient-reported outcomes assessments, as well as wearable and mobile devices.2<\/sup><\/p>\n

Using our knowledge of patient recruitment and retention in the clinical trial space,\u00a0UBC\u2019s Patient and Physician Services (PPS) team can produce animated and live-action videos that simplify the clinical trial process, allowing patients to make smarter, more informed decisions and complete all study requirements.<\/p>\n

UBC has produced creative materials and multi-media education tools for 350+ clinical and commercial programs worldwide.\u00a0Our graphic designers, clinicians, and global recruitment and engagement specialists work together to ensure content is appropriate for the intended stakeholder\/s (Patient, Caregiver, HCP\/Study Coordinator) and meet the regulatory requirements of each country included in the study.<\/p>\n

Types of videos UBC has produced include:<\/p>\n

\u2022 Recruitment videos (Informed Consent, Study Overview, and FAQ\u2019s)
\n\u2022 Retention (self-administered drug administration instructional video, diary\/patient-reported outcomes completion instructions)
\n\u2022 Site training\/informational videos
\n\u2022 Rater Training\/Assessment Instructions
\n\u2022 Motivational videos from study Key Opinion Leaders\/MSL\u2019s<\/p>\n

Contact us<\/a> to find out how you can use video for patient recruitment and simplify your clinical trial.<\/p>\n

1.\u00a0https:\/\/elearningindustry.com\/visual-learning-6-reasons-visuals-powerful…<\/a>
\n2.\u00a0http:\/\/www.appliedclinicaltrialsonline.com\/surmounting-eclinical-data-vo…<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learn why a well-designed video can mean the difference between a patient opting in or out of a clinical trial.<\/p>\n","protected":false},"featured_media":10706,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"insights_category":[33],"insights_tags":[108],"class_list":["post-4683","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insights_category-blog","insights_tags-cardiology"],"acf":[],"yoast_head":"\nVideo For Patient Recruitment: Maximize Your Trial Participation - UBC<\/title>\n<meta name=\"description\" content=\"Using professional, effective video patient recruitment and engagement can greatly increase the participation in your clinical trial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Video For Patient Recruitment: Maximize Your Trial Participation\" \/>\n<meta property=\"og:description\" content=\"Using professional, effective video patient recruitment and engagement can greatly increase the participation in your clinical trial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/\" \/>\n<meta property=\"og:site_name\" content=\"UBC\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-19T13:34:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ubc.com\/wp-content\/uploads\/2018\/11\/Video-for-Patient-Recruitment-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1275\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/\",\"url\":\"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/\",\"name\":\"Video For Patient Recruitment: Maximize Your Trial Participation - UBC\",\"isPartOf\":{\"@id\":\"https:\/\/ubc.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ubc.com\/wp-content\/uploads\/2018\/11\/Video-for-Patient-Recruitment-1.png\",\"datePublished\":\"2018-11-06T17:33:41+00:00\",\"dateModified\":\"2023-12-19T13:34:00+00:00\",\"description\":\"Using professional, effective video patient recruitment and engagement can greatly increase the participation in your clinical trial.\",\"breadcrumb\":{\"@id\":\"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ubc.com\/insights\/patient-recruitment-and-retention-harnessing-the-power-of-video\/#primaryimage\",\"url\":\"https:\/\/ubc.com\/wp-content\/uploads\/2018\/11\/Video-for-Patient-Recruitment-1.png\",\"contentUrl\":\"https:\/\/ubc.com\/wp-content\/uploads\/2018\/11\/Video-for-Patient-Recruitment-1.png\",\"width\":1275,\"height\":1080,\"caption\":\"Diverse group of children standing with their arms linked together looking toward icons in a chalk outline. 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