{"id":17496,"date":"2025-10-13T19:45:08","date_gmt":"2025-10-13T19:45:08","guid":{"rendered":"https:\/\/ubc.com\/?post_type=insights&#038;p=17496"},"modified":"2025-10-17T17:10:06","modified_gmt":"2025-10-17T17:10:06","slug":"evidence-matters-joel-white-of-marketcap-consultants","status":"publish","type":"insights","link":"https:\/\/ubc.com\/insights\/evidence-matters-joel-white-of-marketcap-consultants\/","title":{"rendered":"Evidence Matters: Joel White of Marketcap Consultants"},"content":{"rendered":"\n<p>Recently, Aaron Berger, SVP of Evidence Development Solutions, had a chance to sit down and talk with<a href=\"https:\/\/www.marketcapconsulting.com\/\"> Joel White of Marketcap consultants<\/a>, to discuss the state of life science trends and the next wave of real world evidence generation. <a href=\"https:\/\/www.linkedin.com\/in\/joelwhite01\/\">Joel has long been an important voice in the life sciences space<\/a>, always with his finger on the pulse of our industry. Thanks so much to Joel for spending time with us and we look forward to future collaborations.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Aaron - Marketcap Podcast (1)\" src=\"https:\/\/player.vimeo.com\/video\/1126935582?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, Aaron Berger, SVP of Evidence Development Solutions, had a chance to sit down and talk with Joel White of Marketcap consultants, to discuss the state of life science trends and the next wave of real world evidence generation. Joel has long been an important voice in the life sciences space, always with his finger [&hellip;]<\/p>\n","protected":false},"featured_media":17504,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"insights_category":[33],"insights_tags":[201],"class_list":["post-17496","insights","type-insights","status-publish","format-standard","has-post-thumbnail","hentry","insights_category-blog","insights_tags-real-world-evidence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v26.1.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Evidence Matters: Joel White of Marketcap Consultants - UBC<\/title>\n<meta name=\"description\" content=\"Real world evidence continues to shape the future of life sciences. We talk with Joel White of Marketcap Consulting to take the market pulse.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ubc.com\/insights\/evidence-matters-joel-white-of-marketcap-consultants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evidence Matters: Joel White of Marketcap Consultants\" \/>\n<meta property=\"og:description\" content=\"Real world evidence continues to shape the future of life sciences. 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